In today’s world of ‘out of sight, out of mind’ set-up, advertising plays a big role in any business. The branding sector has taken a new turn along with the changing dynamics of the marketing and advertising industry.
Now-a-days, online marketing has become vital to a business’s success, not matter how small or big the business is. It helps in giving an online presence to the business. Because in today’s scenario, online presence is equal to brand awareness and if you do not have an ‘online web’ presence, you have no presence at all.
What Does Online Presence Mean?
An online presence is the total of all the identities that have been created (can be both personal and business-driven) and the interactions those identities have established, and participated in, online.
Your online presence has a very broad reach, and when built successfully it can spread brand awareness and gain you fans, followers, leads, customers and anything else you could ever want for your business.
How to Build An Online Presence?
There are several tried and tested techniques of building online presence for your brand. Some of the most effective ones are described below:
- Website Optimization:
For optimal performance on search engines, one of the first things that companies should do is Website optimization, especially if they want to drive traffic to a website and advance the brand’s visibility.
The website does not need to be very fancy or elaborate. It can be basic, but make sure it provides the fundamental information customers – both existing and potential – need. Experts advise to make sure to look at search engine optimization (SEO) for your website.
- Consistent Branding Strategy:
To build a solid online presence, it is highly recommended to display a consistent branding strategy across all online channels. Consistency will make your brand embedded in the minds of the customers. The main idea behind this is to create brand recognition and help in reinforcing the brand.
A business should use several channels to reach out to customers. So do not hesitate to use multiple social networks, blogs, document sharing sites and many more beside your website.
- Blogging and Beyond:
Blogging consistently improves your search engine rank and launches weight in your brand. In addition, blogging helps to establish affiliations with customers and other influencers.
It should go without saying, you have to go beyond bogging. You will create a much stronger brand reputation if you focus on creating useful content that viewers will want to share, rather than covering subjects only you would want to read.
- Research your Audience:
A crystal clear understanding of your audience is very critical for building your brand’s online presence. Before you begin creating content, brand strategies and communication plans, indulge in thorough research on your audience. Their preferences, picks, choices, and other relevant factors should be taken into account.
Fortunately, there are plenty of applications and tools out there that can help you identify your target audience, including products from Google, Compete etc. Tools such as these allow you to learn more about your audience, including gender, age, locale, marital status, household income etc.
- Invest in Mobile and Video Marketing:
According to a research, video marketing is to account for 69 percent of all Internet traffic by next year. Statistics show that mobile usage is growing 14 times faster than desktop devices. Hence, one can say that Mobile and Video marketing is almost certainly the future.
A well-prepared video can carry a strong, confident brand message and keep an audience’s attention to your business. Video platforms like YouTube, Vimeo etc. along with the video facilities that are now built-in to social platforms like Facebook can work wonders for your brand.
So, in conclusion, your business can be given a tremendous online presence and a huge boost by effective and consistent online marketing techniques. Make sure to plan your strategy and then divide it into small functional goal. Ensure you are always looking to next month, the next quarter and the next year while building your brand one step up on the success ladder.