SEO (Search Engine Optimization)

What it is:

A technique which assists search engines finds and rank your website superior to the millions of other sites in response to a search query. This includes optimization of both web pages as well as the entire website.

Why it is essential:

In simple terms, the work of SEO is to aid the engines figure out what each page in your website is about, and how it may be useful for users. Having said that, it is not only about search engines but it also makes the users understand your website better.

SEO is especially essential for the smooth running of a big website as it provides a way to boost the quality of your websites by making them robust, comprehensive, user-friendly, and faster to navigate.

SEO helps the website get desired traffic from the search engines. Google Analytics is a tool that tracks this traffic. It provides cognizance into how the customer’s search, browse, what technology they use, their active hours, their language used etc. This information will help you alter your strategies and plans for your business, both online and offline

Research shows that approximately 80-90% of customers regularly check online reviews prior to making a purchase.Without organic SEO in place, customers will have a difficulty finding you and will instead come across your competitors. SEO will make sure your website has a solid foundation of online presence. We will show you the Road from Lost to Found!

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