In the fast five years or so, a lot of SEO campaigns have been successfully carried out. This can be attributed to the huge escalation in the field of marketing and advertisement. One of the simplest ways to advertise a business is to develop a website for it. While a good, optimized content make any website a stepping-stone to successful business.

There are many ways to optimize a website, SEO or Search engine optimization campaigns are one of them. A lot have been said and written about Long tail keywords, so let us first understand what is it.

What is Long tail keywords?

Keyword research is most crucial and valuable in the search marketing field which also has the high return action. Long tail keywords are those three and four keyword phrases which are extremely specific to whatever you are selling. Unlike the shorter keywords, long tail keywords allow customers to search exactly what they are actually going to buy.

Existence of Long tail keywords in SEO:

Both SEO experts and novices argue about the existence of long tail keywords. There are times when even the clients do not want to have these in their website content. But with an appropriate set of data, facts and analytics based on the usage of long-tail keywords, it’s possible to make your clients consider that a long-tail keyword strategy is the path to success.

Significance of Long tail keywords in SEO Campaign:

The reason why these keywords are called long-tail is because these would be on the long tail end of the search demand curve, if you were to plot your keywords by their search volumes; thus illustrating the fact that there are people searching for these terms each month!

As the natural language search is becoming more universal and persistent, especially with the momentum of mobile marketing, customer’s keyword searches are increasingly moving toward long-tail as well.

Often, it is said that long-tail keywords have little or no search volume. However, according to many researches, they can still pull quite a bit of traffic. For example: if you’re a company that sells antique jewellery, the chances are that your pages are not going to appear anywhere near the top of an organic search for ‘jewellery’ because there is too much competition, especially if you’re a smaller company or a start-up. But if you specialize in, say, Traditional antique jewellery, then keywords like ‘intricately designed traditional antique jewellery’ are going to unfailingly find those consumers who are looking for exactly that product.

There are several benefits to targeting these highly specific keywords. Some of these are:

  • Less Competition
  • Optimization for exact Search
  • Better connection with your audience
  • Advanced conversion rate

To sum up, ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It’s never been easier to research long-tail keyword opportunities, target low-competition keywords with high conversion rates, and use long-tail keywords to boost your content. So use them and climb up your ladder to success!

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