Useful Techniques of Building Online Presence For Your Brand

In today’s world of ‘out of sight, out of mind’ set-up, advertising plays a big role in any business. The branding sector has taken a new turn along with the changing dynamics of the marketing and advertising industry.

Now-a-days, online marketing has become vital to a business’s success, not matter how small or big the business is. It helps in giving an online presence to the business. Because in today’s scenario, online presence is equal to brand awareness and if you do not have an ‘online web’ presence, you have no presence at all.

What Does Online Presence Mean?

An online presence is the total of all the identities that have been created (can be both personal and business-driven) and the interactions those identities have established, and participated in, online.

Your online presence has a very broad reach, and when built successfully it can spread brand awareness and gain you fans, followers, leads, customers and anything else you could ever want for your business.

How to Build An Online Presence?

There are several tried and tested techniques of building online presence for your brand. Some of the most effective ones are described below:

  • Website Optimization:

For optimal performance on search engines, one of the first things that companies should do is Website optimization, especially if they want to drive traffic to a website and advance the brand’s visibility.

The website does not need to be very fancy or elaborate. It can be basic, but make sure it provides the fundamental information customers – both existing and potential – need. Experts advise to make sure to look at search engine optimization (SEO) for your website.

  • Consistent Branding Strategy:

To build a solid online presence, it is highly recommended to display a consistent branding strategy across all online channels. Consistency will make your brand embedded in the minds of the customers. The main idea behind this is to create brand recognition and help in reinforcing the brand.

A business should use several channels to reach out to customers. So do not hesitate to use multiple social networks, blogs, document sharing sites and many more beside your website.

  • Blogging and Beyond:

Blogging consistently improves your search engine rank and launches weight in your brand. In addition, blogging helps to establish affiliations with customers and other influencers.

It should go without saying, you have to go beyond bogging. You will create a much stronger brand reputation if you focus on creating useful content that viewers will want to share, rather than covering subjects only you would want to read.

  • Research your Audience:

A crystal clear understanding of your audience is very critical for building your brand’s online presence. Before you begin creating content, brand strategies and communication plans, indulge in thorough research on your audience. Their preferences, picks, choices, and other relevant factors should be taken into account.

Fortunately, there are plenty of applications and tools out there that can help you identify your target audience, including products from Google, Compete etc. Tools such as these allow you to learn more about your audience, including gender, age, locale, marital status, household income etc.

  • Invest in Mobile and Video Marketing:

According to a research, video marketing is to account for 69 percent of all Internet traffic by next year. Statistics show that mobile usage is growing 14 times faster than desktop devices. Hence, one can say that Mobile and Video marketing is almost certainly the future.

A well-prepared video can carry a strong, confident brand message and keep an audience’s attention to your business. Video platforms like YouTube, Vimeo etc. along with the video facilities that are now built-in to social platforms like Facebook can work wonders for your brand.

So, in conclusion, your business can be given a tremendous online presence and a huge boost by effective and consistent online marketing techniques. Make sure to plan your strategy and then divide it into small functional goal. Ensure you are always looking to next month, the next quarter and the next year while building your brand one step up on the success ladder.

Long Tail Keywords Do Exist For All SEO Campaigns!

In the fast five years or so, a lot of SEO campaigns have been successfully carried out. This can be attributed to the huge escalation in the field of marketing and advertisement. One of the simplest ways to advertise a business is to develop a website for it. While a good, optimized content make any website a stepping-stone to successful business.

There are many ways to optimize a website, SEO or Search engine optimization campaigns are one of them. A lot have been said and written about Long tail keywords, so let us first understand what is it.

What is Long tail keywords?

Keyword research is most crucial and valuable in the search marketing field which also has the high return action. Long tail keywords are those three and four keyword phrases which are extremely specific to whatever you are selling. Unlike the shorter keywords, long tail keywords allow customers to search exactly what they are actually going to buy.

Existence of Long tail keywords in SEO:

Both SEO experts and novices argue about the existence of long tail keywords. There are times when even the clients do not want to have these in their website content. But with an appropriate set of data, facts and analytics based on the usage of long-tail keywords, it’s possible to make your clients consider that a long-tail keyword strategy is the path to success.

Significance of Long tail keywords in SEO Campaign:

The reason why these keywords are called long-tail is because these would be on the long tail end of the search demand curve, if you were to plot your keywords by their search volumes; thus illustrating the fact that there are people searching for these terms each month!

As the natural language search is becoming more universal and persistent, especially with the momentum of mobile marketing, customer’s keyword searches are increasingly moving toward long-tail as well.

Often, it is said that long-tail keywords have little or no search volume. However, according to many researches, they can still pull quite a bit of traffic. For example: if you’re a company that sells antique jewellery, the chances are that your pages are not going to appear anywhere near the top of an organic search for ‘jewellery’ because there is too much competition, especially if you’re a smaller company or a start-up. But if you specialize in, say, Traditional antique jewellery, then keywords like ‘intricately designed traditional antique jewellery’ are going to unfailingly find those consumers who are looking for exactly that product.

There are several benefits to targeting these highly specific keywords. Some of these are:

  • Less Competition
  • Optimization for exact Search
  • Better connection with your audience
  • Advanced conversion rate

To sum up, ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It’s never been easier to research long-tail keyword opportunities, target low-competition keywords with high conversion rates, and use long-tail keywords to boost your content. So use them and climb up your ladder to success!

The Importance of an Expert of Event Management in India

The past decade has witnessed a boom in the Event industry in India. Every now and then, people all around are trying to throw event parties to celebrate various occasions. Needless to say, events and theme parties are becoming an integral fragment of our lives. From small events like birthday celebrations, engagements etc. to big commercial and sports events like musical concerts and marathons, nobody can deny the importance of the need to socialize.

What’s it about?

This is where Event Management comes into the picture. There are still many of us who are unacquainted of this term. So, what is Event management? Event management is the art of organizing a proficient, seamlessly synchronized, well planned and dedicated event for a target audience.The size of the event depends on the target audience. For example, an intimate event like a birthday party can be small if the guest list is fairly lesser, while a commercial event like a musical concert or an award function has to be massive.

The process behind it:

As the demand of professionally organized events is increasing, the operation of Event Industry is getting exceedingly proficient and organized as well.  The event Industry caters to events in four broad categories:

Personal– Birthday party, engagement, wedding ceremony etc.

Commercial– Musical concerts, award functions etc.

Business– Corporate retreats, product launch etc.

Organizational– Marathons, Charity events etc.

The major contributors to this industry’s growth are the television and sports events, charity events, fund-raising events, corporate awards and conferences, product launch party, reality shows and more.

Need for an expert Event Manager:

Every successful event demands the hard work of a dedicated manager. Unfortunately, there is an acute shortage of experienced professionals in this field, much rather an expert. It is an expert’s job to visualize the concepts, plan, and budget, organize and eventually execute the events.

Although the job requires a lot of hard work and efforts, it also offers an enormous scope of making the events memorable and thrilling for the client and the audience alike.Here comes the need for an expert manager.An expert manager will realize the potential of the market and plan according to that. The next step would be to gauge the demand and supply state. Then comes the step of executing the meticulously planned proceedings.

Since the supply of qualified event managers is deficient compared to the growing demand, those who aspire to become the expert need the following skill sets:

  • Multitasking and Risk management ability
  • Impeccable Public-relations skills
  • Careful Budgeting skills
  • Marketing and business expertise
  • Reliability at hitting deadlines

Taking all the above-mentioned skills into account, the managers need to see their team through proposal, development, and production right up to the delivery.Maintaining timelines is a huge problem faced by event industry. Hence, the expert managers are expected to set a flawless design, communicate with their team and maintain the timelines for perfect execution.

It goes without saying that developing and maintaining client relationships is equally important. An expert manager is required to understand the need to travel to onsite inspections and project managing events and of course, being responsible for all project budgets from start to finish.

The main progress driver of this sector is the continuous upsurge in the number and the scale of the Event industry. Needless to say, the most profitable aspect of this field is the prerequisite for creativity. In simpler terms, the canvas is huge for the expert managers to reflect their creative expression upon.

In response to the crushing pressure to thrive and reach for betterment each and every event, experts need the drive of professionalism which is, unfortunately, lacking in Indian Event Industry. The need of the hour is expert event managers who are accepting of the convergence and not afraid to push the envelope.

Influencer Marketing

Influence Interactive Marketing is a full-service influencer marketing agency based in Bangalore, India. We have a professional team of specialists includes strategists, producers, influencer project managers, designers, developers, digital marketing analysts and social media experts who available to support your brand from defining goals and objectives to complete campaign execution to get the best ROI.

We are specializing in:

  • Influencer Marketing Instagram
  • Influencer Marketing Facebook
  • Influencer Marketing Twitter
  • Influencer Marketing YouTube

Event Management

Event Management

What it is:

Event management is the creation and development of large scale events such as conferences, ceremonies, formal parties, conventions etc.

Why it is essential:

Event management is broadly the process of planning and coordinating an event. It includes budgeting, scheduling, site selection, acquiring necessary permits, arranging for speakers or entertainers, catering, coordinating with third party vendors, and emergency plans.

We have conducted many event managements of strategic marketing and communication for various companies, big as well as small start-ups. We assist you from start to finish by concluding the event in an innovative manner and help the event to be more memorable.

Product/Brand Promotion

Product/Brand Promotion

What it is:

Product/Brand promotion is the voice of your company which sends out your brand’s message loud and clear to the audience. Various media platforms can be used to promote your company and brand.

Why it is essential:

Product promoting is a dynamic process which needs to be very closely scrutinized for obtaining the best results in a short time.

Few benefits of the promotional strategy include increased brand recognition, mass outreach at a relatively low cost and acts as a business card.

Promoting your brand or product usually includes different facets of manufacturing, marketing and selling products to the customers. Promotion is a key element in putting across the benefits of your product or service to the customers.

We provide well-designed marketing and promotional strategies to various numbers of clients and ensure their long-term success, bring in more customers and ensure profitability for their businesses.

Social Media Optimization

Social Media Optimization

What it is:

Many experts call it the new SEO. Social Media Optimization is a perfect coalition between search engine optimization and social media. The Optimization of the social media activity is done with the aim of getting unique visitors to the website content.

Why it is essential:

Social Media Optimization is used for growing the brand and/or product awareness by using social media channels and links. This usually includes the use of social media sites, video sites, bookmarking sites and blogging sites for driving traffic to the website and also by improving the site’s organic search results.

It establishes the internet authority of the brand and establishes a strong foothold in the online community. With easy accessibility through laptops, mobiles, videos and audios, your customers get the chance to reach out to you anywhere, everywhere.

The biggest drawback to your social media optimization campaign can be a content that doesn’t communicate clearly. Your content needs to be qualitative, clear and accurate and provide a solution to a need of the user population. This is true for both your links and the content on your website.

We create a strong baseline to share the content in a better way and increase its rankings in search engines. This leads to a strong social media presence and also drives traffic to the website.



What it is:

Brand is a word, an image or a logo that is the identification of company or its product. However, it goes beyond that, it involves every aspect of a customer’s experience, from your logo to your website, your social media posts, staff uniforms and advertising as well.

Why it is essential:

Your brand depicts the way your customer perceives you. This includes everything they research about your brand- both factual info, such as the gift wrap packaging, and emotional info, for example, it’s comfortable.

A good brand won’t manifest overnight- it’s a result of a meticulous planning and development. We employ a special and dedicate team for this mission.

We will help you with effective branding and will uphold recognition for your business by making your brand consistent and easy to recognize.

In this global economy, branding will help you get a chance to stand out from the crowd. A strong brand can create great referrals or viral traffic because of publicity through word of mouth.

We have helped create various strong and successful brands that had added the economic value to various businesses beyond the physical assets.



What it is:

Advertising is unarguably the best way to communicate to the customers and establish a link with them. It helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising works for all age group ranging from kids to young and old.

Why it is essential:

In today’s cut-throat competitive world, advertising has become an indissoluble part of the business.Especially the companies which are in their introduction stage opt for advertising more often.

Using various advertising skills, we help bring something new in the product so that the existing customers keep buying their products as well.

Also if you want to bring your previous customers back from your competitor’s court, we will provide different ways to attract the customers back like a discount sale, flashy offers, new advertising, revamping the packaging etc.

Advertising is an impersonal and unidirectional communication that flows from the advertiser to the consumer. It not only helps the consumers compare products and services, it also allows businesses to retain existing customers and win new ones, and it educates society about important issues as well.

So let us increase your organization’s market share through various online and offline advertisements.

Web Development

Web Development

What it is:

Website development goes hand-in-hand with the website designing. Web development strictly refers to the core non-design aspects of building web sites, that is, writing mark-up and coding. The creation of content management systems also comes under Web development.

Why it is essential:

In today’s world, a website is a platform through which users can access information or purchase products over the internet. Having a website enables a business to reach a wider market, or prospective client base. It is also very crucial for you as it will give your business the opportunity to tell consumers why they should trust you and the credentials and detailed facts to back up those opportunities.

Both static as well as dynamic website can be developed depending on our client’s requirement. Static web design is based on basic HTML code and Dynamic website design is built with superior and refined technologies according to the information available in the database.

A comprehensive and robust website with strong online presence strategically will allow you to market your business online much easier than your competitors. We provide a lot of marketing strategies you can use to advertise and market your business. All our online marketing strategies have been proven to be effective so far.

So let us help you build dynamic and interactive websites with the aid of various different set of tools and technologies.