Event Management

Event Management

What it is:

Event management is the creation and development of large scale events such as conferences, ceremonies, formal parties, conventions etc.

Why it is essential:

Event management is broadly the process of planning and coordinating an event. It includes budgeting, scheduling, site selection, acquiring necessary permits, arranging for speakers or entertainers, catering, coordinating with third party vendors, and emergency plans.

We have conducted many event managements of strategic marketing and communication for various companies, big as well as small start-ups. We assist you from start to finish by concluding the event in an innovative manner and help the event to be more memorable.

Product/Brand Promotion

Product/Brand Promotion

What it is:

Product/Brand promotion is the voice of your company which sends out your brand’s message loud and clear to the audience. Various media platforms can be used to promote your company and brand.

Why it is essential:

Product promoting is a dynamic process which needs to be very closely scrutinized for obtaining the best results in a short time.

Few benefits of the promotional strategy include increased brand recognition, mass outreach at a relatively low cost and acts as a business card.

Promoting your brand or product usually includes different facets of manufacturing, marketing and selling products to the customers. Promotion is a key element in putting across the benefits of your product or service to the customers.

We provide well-designed marketing and promotional strategies to various numbers of clients and ensure their long-term success, bring in more customers and ensure profitability for their businesses.

Social Media Optimization

Social Media Optimization

What it is:

Many experts call it the new SEO. Social Media Optimization is a perfect coalition between search engine optimization and social media. The Optimization of the social media activity is done with the aim of getting unique visitors to the website content.

Why it is essential:

Social Media Optimization is used for growing the brand and/or product awareness by using social media channels and links. This usually includes the use of social media sites, video sites, bookmarking sites and blogging sites for driving traffic to the website and also by improving the site’s organic search results.

It establishes the internet authority of the brand and establishes a strong foothold in the online community. With easy accessibility through laptops, mobiles, videos and audios, your customers get the chance to reach out to you anywhere, everywhere.

The biggest drawback to your social media optimization campaign can be a content that doesn’t communicate clearly. Your content needs to be qualitative, clear and accurate and provide a solution to a need of the user population. This is true for both your links and the content on your website.

We create a strong baseline to share the content in a better way and increase its rankings in search engines. This leads to a strong social media presence and also drives traffic to the website.

Branding

Branding

What it is:

Brand is a word, an image or a logo that is the identification of company or its product. However, it goes beyond that, it involves every aspect of a customer’s experience, from your logo to your website, your social media posts, staff uniforms and advertising as well.

Why it is essential:

Your brand depicts the way your customer perceives you. This includes everything they research about your brand- both factual info, such as the gift wrap packaging, and emotional info, for example, it’s comfortable.

A good brand won’t manifest overnight- it’s a result of a meticulous planning and development. We employ a special and dedicate team for this mission.

We will help you with effective branding and will uphold recognition for your business by making your brand consistent and easy to recognize.

In this global economy, branding will help you get a chance to stand out from the crowd. A strong brand can create great referrals or viral traffic because of publicity through word of mouth.

We have helped create various strong and successful brands that had added the economic value to various businesses beyond the physical assets.

Advertising

Advertising

What it is:

Advertising is unarguably the best way to communicate to the customers and establish a link with them. It helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising works for all age group ranging from kids to young and old.

Why it is essential:

In today’s cut-throat competitive world, advertising has become an indissoluble part of the business.Especially the companies which are in their introduction stage opt for advertising more often.

Using various advertising skills, we help bring something new in the product so that the existing customers keep buying their products as well.

Also if you want to bring your previous customers back from your competitor’s court, we will provide different ways to attract the customers back like a discount sale, flashy offers, new advertising, revamping the packaging etc.

Advertising is an impersonal and unidirectional communication that flows from the advertiser to the consumer. It not only helps the consumers compare products and services, it also allows businesses to retain existing customers and win new ones, and it educates society about important issues as well.

So let us increase your organization’s market share through various online and offline advertisements.

Web Development

Web Development

What it is:

Website development goes hand-in-hand with the website designing. Web development strictly refers to the core non-design aspects of building web sites, that is, writing mark-up and coding. The creation of content management systems also comes under Web development.

Why it is essential:

In today’s world, a website is a platform through which users can access information or purchase products over the internet. Having a website enables a business to reach a wider market, or prospective client base. It is also very crucial for you as it will give your business the opportunity to tell consumers why they should trust you and the credentials and detailed facts to back up those opportunities.

Both static as well as dynamic website can be developed depending on our client’s requirement. Static web design is based on basic HTML code and Dynamic website design is built with superior and refined technologies according to the information available in the database.

A comprehensive and robust website with strong online presence strategically will allow you to market your business online much easier than your competitors. We provide a lot of marketing strategies you can use to advertise and market your business. All our online marketing strategies have been proven to be effective so far.

So let us help you build dynamic and interactive websites with the aid of various different set of tools and technologies.

Web Designing

Web Designing

What it is:

Web design is a set of different skills and applications required in the creation and production and maintenance of websites.

It involves the general architecture, structure, user interface design, navigation tools, layout, colours, fonts, images, icons etc.

Why it is essential:

Website designing is the basic requirement to make an online presence known. Usually, the significance of web designing is connected with its visual aspect only. But it is not restricted to that.

There are different areas of web designing like web graphic design, user interfaces design, user experience design, and last but not the least, search engine optimization.

All these help make the website more attractive, comprehensive and usable by the customers.An accurately optimized website can give insight to the customers about the how well they can understand to interact on a site. This also depends on the interactive design of the site as well as a quality and comprehensive content. The users are more likely to continue using the website only if they feel the ease of usefulness on the website.

It is where we step in. We create an attractive, all-inclusive, robust, qualitative, and user-friendly website.

Search Engine Optimization

SEO (Search Engine Optimization)

What it is:

A technique which assists search engines finds and rank your website superior to the millions of other sites in response to a search query. This includes optimization of both web pages as well as the entire website.

Why it is essential:

In simple terms, the work of SEO is to aid the engines figure out what each page in your website is about, and how it may be useful for users. Having said that, it is not only about search engines but it also makes the users understand your website better.

SEO is especially essential for the smooth running of a big website as it provides a way to boost the quality of your websites by making them robust, comprehensive, user-friendly, and faster to navigate.

SEO helps the website get desired traffic from the search engines. Google Analytics is a tool that tracks this traffic. It provides cognizance into how the customer’s search, browse, what technology they use, their active hours, their language used etc. This information will help you alter your strategies and plans for your business, both online and offline

Research shows that approximately 80-90% of customers regularly check online reviews prior to making a purchase.Without organic SEO in place, customers will have a difficulty finding you and will instead come across your competitors. SEO will make sure your website has a solid foundation of online presence. We will show you the Road from Lost to Found!